Familiar activities have become available online – from calls to loved ones to business meetings, and events now compete with zoom calls and social networks for visitor attention. Anton Zima, CEO of the Advanza event agency, explains how lockdown helped the industry make a quantum leap.
All of the office meetings and events has now been shifted to virtual platforms. If you want to have a private meeting with a team, you can check room Booking system. It will help you host private conferences at less cost.
What’s on the Market: 2d and 3d Formats?
Professional solutions for online events began to be developed several years ago, and gradually came into use as an addition to major international events. The 2020 crisis gave impetus to the development of the industry. New tools have appeared for holding events, and with them a hybrid format, when part of the event is held online, and the other part is offline.
At the start of the pandemic, many tried to use Zoom, but it quickly became clear that this format was not suitable for large and long events. Large-scale events require serious engagement that is difficult to achieve on a flat online. Virtual spaces come to the rescue, in which the participant experiences the effect of “full immersion”, exploring the 3D space of the event using a computer avatar and interacting with other participants.
Major players now host events on online platforms. For example:
The UN has chosen the online platform TheVirtual.Show for its next SDG Action Zone event.
LG Innovation Days 2020 was held at Areena Virtual Space, which was recently launched in Russia.
52 thousand events were held on the 6Connex platform in May 2020 – an increase of 1000%.
Virbela focuses on collaborating distributed teams and delivering scientific lectures in a virtual space.
The services Inxpo and TheVirtual.Show were used by large business players – for example, the Webit conference held three virtual summits a week on the basis of TheVirtual.Show for three months.
Challenges of Online Events
Most organizers strive to move offline to online literally, without changes. For example, they run long events and create side-by-side Zoom rooms that are easy to get confused in. If offline, at a conference for many hours, you can always leave the report, chat with colleagues and have a cup of coffee at the welcome-zone, then online there is no such opportunity – you have to listen to the reports. So the speakers turn into “talking heads”, and it’s boring to look at them for several hours.
Online people get even more distracted: they switch to push notifications, answer calls and messages in instant messengers. Even if a person watches an event at home from a laptop, he can simultaneously sit in a smartphone, watch TV and be distracted by household chores.
It is difficult for the speaker to interact with the participants, and the participants find it difficult to interact with each other. The speaker does not feel eye contact, does not see the reaction to his report. And the participants, if they want to communicate, will be able to do so only with the help of chats and comments.
People are tired of Zoom and similar platforms. Due to the pandemic, video communication has become commonplace. After a person has completed seven to eight online meetings, they are unlikely to want to join a seminar on Google Meets. In addition, the neuropsychological study of Zoom Fatigue has shown that negative perception and distrust between people is associated with delayed sound.
Someone launched a program of telecommunications solutions for small and medium-sized businesses. It will allow small and medium-sized companies to receive high-quality digital communications services that were previously available only to large corporate clients.
The key element of the program is the Line + telephone service package based on the Centrex technology, the use of the DMS 100E backbone telephone exchange and the Sovintel digital network.
Conclusion – Virtual Platforms Are Blessing
A client with one city telephone network number, purchasing Line +, receives up to 30 additional numbers and round-the-clock technical support. In addition, he can use all 200 digital telephony services such as call forwarding, voice mail, abbreviated dialing and conference calls.
Along with this, customers are provided with an effective solution for organizing a dedicated or dial-up Internet connection, as well as ISDN services.