The Psychology of Color in Vendor Booth Design


A color is a powerful tool for brands that want to evoke specific emotions in consumers. Understanding the psychology of color can help businesses craft booths that attract attendees and increase conversion rates.

Colors can convey a range of feelings, from excitement to calmness. In addition, different groups of people have different preferences for colors.

Complementary Colors

Using complementary colors in your trade show booth design, like in, is a great way to make it stand out. On the color wheel, any two hues next to one another are complementary.

Red and yellow are common complementary colors fast-food restaurants and coffee shops use to get their brand noticed quickly. Contrasting Colors

Using contrasting colors to highlight certain products or features of your display is a smart move. White is a common trade show booth color, but you will get more attention if you add in some eye-catching splashes of color.

For example, a blue and red stripe on your flooring is one of the best ways to stand out from the crowd. This is also a great color choice for your banners and signage. This is a simple and inexpensive way to improve the overall look of your display. Consider painting or covering your larger stand, furniture, and display items with a few colors that pique curiosity or evoke emotion.

Imaginative Colors

Inventive and imaginative color schemes are a big part of trade show exhibit design. Incorporating some color into your display is the smart way to ensure you stand out from the crowd. It also makes your attendees feel more comfortable inside your booth. The psychology of color has been around for centuries, and it’s okay to assume that your attendees will have a better idea of what you offer if they are comfortable with the surroundings.

Your vendor booth should use the color most accurately to convey your brand’s image and appeals to your target market. This is why it’s critical to understand what your brand represents before making choices regarding colors, styles, and materials.

Bright Colors

Bright colors are one of the best methods to draw attention. For instance, red excites the senses and may cause impulsive buying.

Using bright colors like red and orange in your trade show booth can be a great way to make a strong impression on attendees. However, it’s important to use them in moderation.

If you need help deciding which colors to use for your exhibit, it’s best to stick with your brand’s primary color and incorporate accent colors. You want to ensure your prospects understand and focus on your company messaging. This can lead to a mismatch of expectations, which can negatively affect your ROI at the trade show.

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Warm Colors

Color is one of the most effective ways to make a booth stand out. Different colors can trigger different emotions among trade show attendees, so choosing the right ones is important for your company.

Warm hues like red, yellow, and orange can arouse excitement. Blue and green are also cool hues that are calming to the eye.

These colors are often associated with water and nature, which is great for companies that sell eco-friendly products. They also signify trust, which can attract customers who want to know they’re safe to buy from.

Cool Colors

The use of cool hues in your vendor booth design, like those you can get at Infinity Exhibits, will give visitors a clean, fresh feeling. Your trade show exhibits will have a natural feel because these hues are also connected to water and vegetation.

Red is another color that can stimulate the senses and excite impulsive shoppers. Hence, it’s important to incorporate this color in your hanging banner.

Blue is another primary color that can be used to convey trust and stability. This color can also trigger a sense of creativity among your booth’s visitors.


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