Did you know what Domain Authority is?
Domain Authority (DA) is a score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). Such a score ranges from 01 to 100 whereby a high DA score means that your website is authoritative and trusted by search engines. This score can even be used when comparing websites or tracking a website’s “ranking strength” over time.
While Domain Authority is not an absolute measure of a website’s SEO success, it is a useful metric for comparing relative link popularity and SEO strength. Additionally, Domain Authority scores are logarithmic (i.e., each point represents 10x the previous point), it is easier to improve your score when starting from a lower base than it is to improve your score if you already have a high DA.
As such, Domain Authority can be a helpful metric for tracking SEO progress over time. Let’s explore how?
1) Improve the website’s loading speed
Domain Authority is partly based on how quickly your website loads. If your site takes too long to load, it will negatively impact your DA score. To improve your site’s loading speed, consider using a content delivery network (CDN) and optimizing your images.
Having a slow website can be costly. In fact, it’s been estimated that a 1-second delay in page load time can result in a 7% reduction in conversions. That’s why it’s important to take steps to improve your website’s loading speed. Here are some of the methods you can use to achieve this goal-
- Choose a performance-optimized hosting solution
- Compress and optimize your images
- Reduce your redirects
- Enable browser caching
2. Publish high-quality content
Domain Authority is also based on the quality of the content on your website. Google wants to see well-written, informative articles relevant to the searcher’s query. To improve the quality of your content, focus on creating in-depth, keyword-rich articles. Users usually link to original content. As an example:
- Reports and studies
- Breaking news
- Unique and intriguing Opinions
- Useful tools and tips
- Interesting Long-form content
- Statistics round-ups
3. Get high-quality backlinks
Domain Authority is partially determined by the number and quality of backlinks pointing to your website. One should get backlinks always from high quality and reputable sites. Keep one thing in mind when generating links- always approach a website with relevant content to your site, which means find niche-relevant websites.
Here are some link-building strategies that you can try for your website-
- Guest blogging
- Building a Broken Link
- Link Building for Resource Pages
- Social Sharing
4. Implement Technical SEO
Technical SEO tasks are basic configuration tasks that should be completed before launching a website. We don’t always check all the basics off our lists, so it’s a good idea to go over them again and again, i.e.,
- Sign up for Google Search Console for your website.
- Make certain to create an XML sitemap (and submit it to Google).
- Examine your robots.txt file. During website development, it’s common to prevent Google from crawling your domain.
- Check that your website is using HTTPS.
- Wherever possible, include structured data (schema) information.
5. Social Media Presence
All search engines use social media marketing, and if you are addicted to it, you will be unable to increase your domain authority. There are various social media platforms, and you should have a profile on the most popular ones, such as Facebook, Twitter, LinkedIn, YouTube, Vimeo, Instagram, Google+, and others. What should you do once you’re on social media websites? You must share the content on your website on social media profiles using the URL, as this increases the likelihood of referral traffic from these platforms.
6. Remove Bad Links
Spam Score is a measurement of a website’s spam, and one of the main reasons for the increase in this number is bad links. In fact, bad links are backlinks that are artificial or of low quality, preventing the domain authority from increasing. There are various types of bad links, and some of the identifications are as follows:
- Incoming links from an unrelated website
- A backlink from a low-authority website
- The link is broken.
- Links to gambling or adult websites
- Links to “User-Generated Content” (Forum posting, Blog Commenting, Backlink maker tool)
Backlinks can also be identified using various SEO tools such as Ahrefs and UberSuggest and should be removed as early as possible.
7. Optimize Website for Mobile
The majority of users surf the internet using mobile devices, and if your site is not mobile-friendly, it will not perform well in SERPs. To improve your rankings and DA, use Google’s Mobile-Friendly Test tools to optimize your website for mobile devices. Here are some pointers for creating a mobile-friendly website:
- Use responsive website themes or designs.
- Include images with the proper dimensions.
- You can use AMP (Accelerated Mobile Pages) to make websites load faster on mobile devices.
8. Onsite SEO
Don’t forget about on-site. Many people overlook the importance of site architecture in their frenzy to obtain backlinks. Site architecture and on-site changes are constantly evolving. Make no changes and then exit the page. You should be constantly conducting keyword research and creating new service pages with a minimum of 900 words on each. Once those are completed, perform a thorough sweep to ensure there are no on-site errors.
9. Bloggers & Influencers Outreach
Building relationships with bloggers and influencers, such as by writing guest posts, is an excellent link-building strategy. It not only improves your SEO but also establishes you as an industry expert. Obtaining high-authority backlinks will gain you Google’s trust, which will increase your domain authority. Guest posting will also raise brand awareness by driving new visitors to your website and social media channels.
Additionally, use influencer marketing to get featured on lists and roundups. This is a quick and inexpensive way to get new backlinks to help your SEO efforts. Blogger outreach was instrumental in obtaining 150+ high-authority links in less than 8 months.
As you can see, there are a number of things that you can do to help grow your domain authority fast. While some may be easier than others, all of them will help get you one step closer to the top spot. So, what are you waiting for? Get started today! Our search engine optimisation specialists would be happy to assist you with anything related to SEO or domain authority growth.