Local SEO is an essential ingredient for optimizing your website. Do you know that you can rock the local market with the help of Local SEO? Some brands focus on global audiences. On the other hand, local customers don’t know how to access your regional stores or services. Moreover, it is necessary to optimize your website to shine amongst the local target customers.
You can follow some basic steps to enlarge your local market and increase your customer base. It will be influential in generating more revenue, improve your brand presence, and promote your trust.
What are the best strategies to optimize your Local SEO?
Local SEO leaves the essence of your business in the local market. How will people in a region come to know that any ‘XYZ’ online store or services exist? It is only when you optimize your website for local SEO. These are the tried and tested methods that will act as a guide for you:
1) Update your business on Google My business
GMB listings are the best way to reach your target buyers. Also, GMB is the most reliable and most searched source of data. Nowadays, almost 46% of the customers searching for “near me,” “where to buy,” or “local” on Google arrives at stores.
For creating GMB listings, add your business and category. Furthermore, you can leave a mark by:
- Update your address location and Google map direction on GMB. It helps customers reach you easily.
- Enter your contact number and available business timings. It will help clients fix appointments with your team, avail of your services, or purchase your products.
- Google has widened the advertisement option on GMB. You can upload your videos and photos to spread the word about your company on the internet.
Also, add your website link for people to visit your website and know more about your business.
2) Optimize Voice Searches
Do you know most people use voice searches to find restaurants, offices while driving? The Voice search market is evolving in leaps and bounds. The most exciting point out of total voice searches, around 50% of them had local intent. So, optimizing your content according to voice searches can land a better position on SERPs.
Further, you can target what the queries that local clients generally ask are. You can influence customers using slang and words specific to target areas. Follow these methods to optimize voice searches:
- Use long-tail and local keywords in the product description, blogs, and articles.
- You can tap into the “People Also Ask” section by covering FAQs. Add geographical landmarks, indicators, or popular places wherever valid while answering these queries.
- Rich snippets help you in attracting customers from zero-click searches. Therefore, adding words and phrases as per voice search results in snippets and meta descriptions.
Also, you can access Local SEO services to design suitable content for the local customers and optimize your website.
3) Tap the potential of customer reviews and ratings
Reviews can help you earn more traffic and earn higher credibility in the market. Happy customer reviews encourage others to purchase your product. 57% of the customers buy the product only when it has a 4 rating or more. Most of the clients see reviews and believe them as a reliable source as compared to personal recommendations. How to get authentic reviews?
- Ask customers to fill up a feedback form after the sale.
- Tell clients to put their reviews on your website, email, messaging medium.
- Respond to negative reviews, complaints, or grievances. Every genuine business gets negative reviews.
Review management is also an art. Further, you can fix loopholes in your business by using constructive reviews. Some marketers don’t pay attention to negative reviews. It leaves a negative impression on other customers that you’re not sincere. It is better to address any grievances there and then.
4) Utilize citations and Local directories
Every country and the major metropolitan city has local online directories. These directories contain information about local businesses and services. Indeed, it supports raising your local rankings. Of course, it is done with care as search engines match your data on all platforms.
Three basic things come under updating citations and local directories. It is NAP (name, address, and phone numbers). Otherwise, some directories allow you to provide more details about your business as well.
Specialist directories cover a field or a set of areas like healthcare, job portals, entertainment, engineering services, manufacturing, and others. There could be core directories per your location, such as Facebook, Yelp, Bing places, Apple Maps, and the like.
Now, significant questions come. How do you find the appropriate directories and enter relevant information? First, find appropriate city directories related to your business. And add appropriate fields into these citations. Cross-check them; otherwise, people will come to the wrong place or contact someone else. It will be a bad user experience and could affect your business greatly.
5) Add your content to the Online Local Dailies.
All the newspapers and magazines are shifting online. And many new web-based journals and local dailies are coming into the market. It is easier to figure out the ones that cover your niche and industry. Also, you can look out for their categories as well.
Furthermore, it is helpful to see the latest trends in the market. Accordingly, you can design your content and contact the local daily owners. Most of them will accept the meaningful and updated content.
Other than that, you can approach local bloggers and influencers as well. Bloggers can write about your business and the areas you cover. Influencers have a solid social media presence and many followers.
When they spread the word about your business, you’re able to reach the local community without putting in any other effort. In this way, local readers and followers will come to know about your presence. And your public relationships will also improve.
6) Audit for website for Local SEO
Auditing your website is mandatory to find out where your local SEO strategy is lagging. And what are the areas that you can put more focus on? You can monitor these areas while auditing your website:
See how many keywords are ranking high for local SEO. What is their position on SERPs? You can use its synonyms and match them with the local intent.
Check out what are high converting pages for a local area. Monitor the amount of organic traffic that these pages are getting. Further, you can amplify the traffic on these pages with internal linking.
Verify if the information you’ve put up in the “About us” pages matches GMB, citations, and local directories. The error in this section could be the worst SEO. It reduces your authenticity and reliability for search results.
Other than that, a sudden rush of negative reviews could be an indicator of a competitor’s strategy to spoil your reputation. A sudden spike in such reviews could be an immediate alarming signal. Submit your concern in the Google search console to avoid deteriorating your rankings.
Lastly, Local SEO is the best way to establish your local business. People are so internet-savvy these days that they believe the information on the internet to be accurate. In this case, if you’ll have a lesser local presence, how will they trust you? Working on your local SEO brings you a regular pool of clients on your website and regional office.
Thus, optimizing your local SEO is the two-thronged approach; inviting local customers to you and bringing organic traffic to your website. So, which one of the local SEO strategies are you planning to work out first?