The link in your bio is an important marketing tool to help you reach new audiences and achieve your goals as a creator or business. Here are five ways to make the most of the link in bio:
Boost Engagement
As an influencer, entrepreneur, or small business owner, your social media bio link is a crucial piece of real estate that drives traffic and connects you to new audiences. Maximize this opportunity with a mobile-first link in bio tool that reflects your brand and helps you achieve your goals.
Link-in bio tools such as the Beacons page let you build a custom landing page to share multiple links, including your website, online store, social media profiles, and other essential web pages. Create a branded link page that showcases your best work and features calls-to-action, products, and more to drive engagement.
Increase Conversions
Whether you’re a business or content creator, a link in bio helps drive traffic to your website, online storefront, or other high-visibility pages. In addition, it can help highlight new products, collections, or curated pages on your site. A branded link in your bio helps keep your brand’s visual guidelines consistent and makes it easier for your followers to remember. It also helps you create a more cohesive and seamless customer journey. Plus, you can easily customize your links to fit your aesthetic with various features like scrollable banners, custom buttons, and more.
Drive Traffic to Your Website
A branded link in bio page acts as an ideal gateway for guiding social media followers to important websites like personal and business blogs, online stores, and other evergreen destinations. This way, you can drive traffic to key conversion points from your social profile and keep your audience engaged across platforms.
Use a link in bio list to promote your latest blog posts or playlists, create FOMO around your brand campaign, showcase your new e-commerce product launches, and more. Whether an influencer, small business owner, or entrepreneur, a custom link in bio can elevate your profile and grow your audience on your terms.
Create a Mobile-Friendly Web Presence
A link in bio is a small online space with big potential to grow your following and achieve your personal and business goals. Flodesk’s link-in-bio tool enables you to create high-converting landing pages, easily drive traffic to those important web pages, and boost your website opt-ins–all for free.
Make sure your link-in-bio is mobile-friendly with a responsive web design. The mobile-friendly design prioritizes compatibility with mobile devices, adjusting content, images, and text to fit smaller screens without losing their readability or usability.
Leverage User-Generated Content
Using user-generated content is one of the most effective strategies when boosting engagement. It can increase brand trust, drive traffic to your website, and help you stand out from the competition.
A fully customizable link page allows you to showcase your social media accounts, online storefronts, and other relevant web content in one place. This saves you time and effort from constantly updating your links in your bio or social media posts.
Moreover, a link page can also allow you to cross-promote other brands and users. For example, if you work at a coworking space, you can create a link to promote your available workspaces. In turn, your followers can easily find the right space for them.
