Watches are timeless products that you can own. Its long history has stood the test of time among many generations. One brand, in particular, has made an impact on everyday people. This is Grand Seiko. They are the luxury line of watches from the famous Japanese watchmaker.
Grand Seiko introduced a new approach to luxury watches. With its traditional design, highest-grade materials, and master craftsmanship, it paved the way for Japanese luxury worldwide. Let us take a look at how the brand came to be.
What is Grand Seiko?
As stated before, Grand Seiko is a luxury collection of watches from Seiko. Its parent company formed the brand in 1960 to cater to the changing markets. Fortunately, it was the right moment for them.
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Grand Seiko brought in a new movement: the caliber 3180. Its accuracy was within +12 to -3 seconds daily with a 45-hour power reserve. At the time it was introduced, it revolutionized the Japanese watch industry. By 1967, the brand adopted a standard design language to create seamless designs for future models. It kept evolving until it settled on nine distinct design elements today.
Innovations of Grand Seiko
During the 1970s and the 1980s, there was a shift in the watchmaking industry. Known as the Quartz Crisis, brands struggled to challenge the new product, the quartz watch. By this point, Seiko had perfected their quartz technology. Grand Seiko turned this into an opportunity.
The very first model that used quartz was the Grand Seiko Quartz Astron. Not only was it adapting to the new technology, but it was also further refined with Japanese standards. It showed the brand’s adaptability, elegance, and attention to detail.
After the quartz movement, in the early 2000s, Grand Seiko introduced the Spring Drive. It was the culmination of three decades of planning. The Spring Drive combines quartz technology with mechanical movement. As a result, it sprung into converted energy while giving great accuracy. Essentially, the Spring Drive is a product of combining tradition with innovation.
Grand Seiko Today
In recent years, in 2017, Grand Seiko was upgraded to an independent brand under the umbrella of the Seiko Group. With this move, the logo changed from the Seiko logo to the Grand Seiko logo in modern watches. It further emphasized that the brand is moving towards a more upscale market. Today, Grand Seiko competes with other existing luxury brands.
Fortunately, Grand Seiko was able to adapt to the changing times. Even after many events, the brand stood tall, and many watch enthusiasts are thrilled to see the next Grand Seiko watch.
You can look up the GS Official website if you want a watch. They have the latest models of Grand Seiko, and you can have one as your first luxury watch. You see the culmination of tried and tested technologies fit for an affluent lifestyle.
Grand Seiko is a well-known luxury line of timepieces. With the help of Japanese technology and innovation, the brand kept going strong. As a result, it became a pillar in Seiko’s longstanding history. So when you buy a Grand Seiko watch, you are wearing the efforts of past masters into one timeless watch.