Marketing Guide For Your Mobile Application

Today a lot of applications in various fields are found all over the world. Putting in a lot of sincere efforts to create an app successfully isn’t enough to survive in the competitive world. It needs that extra effort of taking your app to the audience. There are about 2.5 million apps in the Google play store and 2.2 million applications in the App store and this number keeps increasing day by day. Breaching the big barrier of competition is really a tough task. Reaching out the target audience in all possible forms of advertisement is the only way.

If you are ready to launch your product and looking forward to great returns, here are some of the crucial tips that you can consider to take your advertisement to the next level.

Make use of the Website

There are a plenty of websites that showcase the advertisements. Find one such website with the most number of visitors and contact them on posting an advertisement on their site. There are chances that the visitors will get renown about your application.


The main objective is to take the presence of your application to the people; installing the application and using it is a secondary one.

Make boasting about the existence of your application as the main concern and work towards it. Many of the mobile app development companies are building apps for websites. You can also consider initiating a landing page with a brief and concise explanation about the features of the application. If you already had a website then it would be a jackpot for you advertising your application at zero cost.

Target Social Media

Social media is a great bonanza for today’s generation that makes the job easy for you to reach out to the audience. Almost 75% of the human race has Smartphones with social media applications installed over it. You can make use of them to reach every corner of the world. There are two ways of getting connected to people and increasing your promotion.

Paid – If you decide to move through this method, then you have to pay a certain amount to the third party.


It doesn’t consume much since you must pay only if the user clicks over the ad else free from payment. Facebook and Instagram were famous social Media through which a large number of audiences are connected. These parties will know how to segment and take your ad to them.

Organic – Organic way of promotion is the natural way without any incites. Don’t over promote the product and get into spam list. Create genuine posts and connect with the audience in a meaningful way.

App Store Optimization (ASO)

App store optimization is one of the hot topics in the marketing and technology field, ASO stands for App Store Optimization, is a process of enhancing the visibility of a mobile app in the app store, which is a designated platform for the apps to be launched. Just like the search engine optimization (SEO), which is done for the websites, app store optimization is done for the apps that are launched in the app store for various reasons. Due to the tight enclosure, app store optimization has a process of ranking the app in according to the top charts of rankings.

Contact tech bloggers

Tech blogging is one of the efficient ways to market your app in the app store; this type of marketing comes under indirect marketing and promotions. Blogging is the best way to educate the audience and also to elevate your apps, products and other services. There are a lot of tech bloggers in the field who are doing this as a full-time work, so it is easy to find them.

Begin with Offers

Offers are one of the real-time easy marketing solutions that work in an expected way, and this is a sure shot for anyone entrepreneur who has a lot of potentials to showcase in the arena.


Offers will sure bring a lot of customers to your business and make sure you have a great plan to utilize that crowd after cumulating them.

Influencer marketing

Influencer marketing is a way of marketing that focuses on the people who are influential rather than marketing generically in the entire social media. This helps to identify the individual potential customers for the businesses and work on the activities of marketing around those specific influencers.

Prepare for the Press Release

Well, press releasing the app is the final and most important thing that one can do to market their app among their audience. A content video having all the details about the app will be more than enough to educate the end users about your services and business, make sure it is effective.

These are the most concentrated areas while marketing your app among the general and targeted audience.